MIP LONDON

Highlights of the day – Tuesday 24 February

C-Drama Trends

Presented by: China Pavilion

10:50 AM – 11:50 PM

The Best of Africa Content Pitch Showcase

Presented by: Creative Africa Content Pavilion

5:30 PM – 6:15 PM

Video Podcasts 2026: Scaling Stories, Maximising Revenue

11.00 – 11.45, Kelvin Theatre - IET

From audio hits to video-first franchises, podcast leaders reveal how stories scale across platforms. This session explores the strategies, partnerships and monetisation models powering the next wave of global podcast revenue.

The Year of Change or Die

17.00 – 17.30, Kelvin Theatre - IET

Media Cartographer and Provocateur Evan Shapiro predicted YouTube would be TV - and now it is. In this MIP Headliner, Evan Shapiro uses his data filled crystal ball to show us where the television business goes next.

Kids & Teens Summit

9.00 – 12.00, Lancaster Ballroom - Savoy Hotel

In a kids and teens industry undergoing major disruption, this Summit brings together market data, industry leaders and platform perspectives to examine how the business is being reshaped.

Masters of Digital Content

16.00 – 16.45, Kelvin Theatre, IET

This masterclass brings together groups and digital studios to explore how premium digital content is commissioned, scaled and monetised, and how traditional and creator-led players are converging.

MIP LONDON Happy Hour

18.00 – 19.00, Beaufort Bar - The Savoy

Unwind, connect, and network over drinks at MIP LONDON! The perfect way to mix business and pleasure.

Discover the full programme

Leading industry executives take centre stage

Don’t miss these MIP Headliners!

Adam Cohen
Head of Sidemen Productions

Ian Shepherd
Co-Founder & Co-CEO, Electrify Video Partners

Saruul Krause-Jentsch
Head of Podcasts, Central Europe, Spotify

Tobias Schiwek
CEO, We Are Era

Pedro Pina
Vice President, YouTube EMEA

Julie Bogaert
Head of Creator Partnerships, EMEA, Snap Inc.

Victor Bengtsson
CEO, Sidemen Entertainment

Tony Pastor
Co-Founder, Goalhanger

Athena Witter
Founder & CEO, Engine Pop

Alex Montalvo
Co-Founder & Chief Content Officer, GammaTime

Anatolii Kasianov
Co-Founder and Co-CEO, HOLYWATER

Timothy Oh
General Manager, COL Group International

Evan Shapiro
Media cartographer & Founder, ESHAP

Maria Rua Aguete
Head of M&E, OMDIA

Learn more

This is MIP LONDON!

MIP LONDON is a multi-genre international market at IET London and The Savoy Hotel designed to unite digital creators, television producers, platforms, distributors, buyers, and brands from across the globe.

Located in the heart of the West End in close proximity to the other major screening events, our premium venues act as a central hub for the global industry to connect, collaborate and discover.

Expect three days of business, matchmaking, screenings, and insight with a conference programme designed to join the dots and find the value between the creator, attention and experience economies.

Through MIP LONDON access the now and discover the next.

Discover all MIP LONDON activities