MIP LONDON

Highlights of the day – Monday 23 February

Talpa Studios — Formats Designed to be Discovered

Presented by: Talpa Studios

9:15 AM – 10:00 AM

The MashUp

Presented by: Global Agency

10:30 AM – 11:15 AM

Greenwashed

Presented by: Chris Packham

12:00 PM – 12:30 PM

Korea Formats Showcase

Presented by: Sunny KIM

1:30 PM – 2:00 PM

Introducing New-Format 2026 (JUST MAKEUP)

Presented by: SLL (Studio Slam / SLL labels)

2:00 PM – 2:15 PM

Bloody Game — Story of a Hit and Its Future

Presented by: MBC

2:15 PM – 2:30 PM

Born Digital, Built for Broadcast

Presented by: Publicis Rebels

4:45 PM – 5:15 PM

Talent as the Shortcut: How Community-led IP Scale across Platforms

10.15 – 10.45, Kelvin Theatre - IET

Attention is no longer won by platforms alone but by creators and communities. Tobias Schiwek joins Snapchat and Spotify leaders to explore creators unlock audiences, formats and revenue.

MicroDrama 2026: The Global Breakout

14.45 – 15.20, Kelvin Theatre - IET

Industry leaders break down the global rise of micro drama and the models shaping 2026. A concise dive into audiences, platforms, monetisation and the next phase of vertical storytelling.

Inside the Sidemen - Why Content Creators are Building Production Companies of the Future

11.30 – 12.00, Kelvin Theatre - IET

The Sidemen are redefining creators as media businesses. Their team reveals how top talent builds production companies, reshaping ownership, financing and global distribution at scale.

The Goalhanger Model: Scaling a New Media Empire on YouTube

17.30 – 18.00, Kelvin Theatre - IET

A conversation between Pedro Pina, Head of YouTube EMEA and Tony Pastor, co-founder of Goalhanger, to discuss podcasting on YouTube and Goalhanger's meteoric rise.

Roundtables

Brand Entertainment Roundtables: Inside the Brand-Funded Content Ecosystem

In Partnership with BCMA & UNXNOWN

09.00 – 10.15, Lancaster Ballroom – Savoy Hotel

The Brand Entertainment Summit Roundtables will bring together industry leaders to exchange insights on brand-funded content. Moderated discussions will explore partnership models, financing, creative collaboration, distribution, and measurement, informed by a data-driven industry overview and expert-led case study.

Pre-register to attend >

Applied AI Roundtables

In Partnership with LUMA AI

15.30 – 16.30, Lancaster Ballroom – Savoy Hotel

The Applied AI Roundtables at MIP LONDON bring together broadcasters, studios, producers, platforms, and tech and AI innovators to explore how artificial intelligence is being applied across the TV and streaming value chain: from content creation and production workflows to localisation, distribution, monetisation, and rights.

Pre-register to attend >

MIP LONDON Happy Hour

18.00 – 19.00, Beaufort Bar - The Savoy

Unwind, connect, and network over drinks at MIP LONDON! The perfect way to mix business and pleasure.

Discover the full programme

Leading industry executives take centre stage

Don’t miss these MIP Headliners!

Adam Cohen
Head of Sidemen Productions

Ian Shepherd
Co-Founder & Co-CEO, Electrify Video Partners

Saruul Krause-Jentsch
Head of Podcasts, Central Europe, Spotify

Tobias Schiwek
CEO, We Are Era

Pedro Pina
Vice President, YouTube EMEA

Julie Bogaert
Head of Creator Partnerships, EMEA, Snap Inc.

Victor Bengtsson
CEO, Sidemen Entertainment

Tony Pastor
Co-Founder, Goalhanger

Athena Witter
Founder & CEO, Engine Pop

Alex Montalvo
Co-Founder & Chief Content Officer, GammaTime

Anatolii Kasianov
Co-Founder and Co-CEO, HOLYWATER

Timothy Oh
General Manager, COL Group International

Evan Shapiro
Media cartographer & Founder, ESHAP

Maria Rua Aguete
Head of M&E, OMDIA

Learn more

This is MIP LONDON!

MIP LONDON is a multi-genre international market at IET London and The Savoy Hotel designed to unite digital creators, television producers, platforms, distributors, buyers, and brands from across the globe.

Located in the heart of the West End in close proximity to the other major screening events, our premium venues act as a central hub for the global industry to connect, collaborate and discover.

Expect three days of business, matchmaking, screenings, and insight with a conference programme designed to join the dots and find the value between the creator, attention and experience economies.

Through MIP LONDON access the now and discover the next.

Discover all MIP LONDON activities