MIP LONDON

Highlights of the day – Sunday 22 February

Highlighting Creativity IPs from Korea

Presented by: KOCCA

11:15 AM – 12:00 PM

The Rise of K-Drama in Europe

Presented by: CJ ENM (with Fifth Season)

12:15 PM – 12:45 PM

Historical Drama Series First Look — “Constantinople”

Presented by: Aegean Entertainment

2:15 PM – 2:45 PM

Brand Entertainment Showcase: Stories from Concept to Distribution

15.30 – 16.45, Turing Theatre – IET

The Brand Entertainment Showcase explores how brands and studios redefine collaboration in the streaming era. It reveals how partnerships integrate brands into premium storytelling from development to distribution, highlighting creative models, business frameworks, and measurable impact.

Cracking Audience Trends: Who is Watching What, How & Why?

09.30 – 10.00, Kelvin Theatre – IET

Presented by Glance In a world defined by rapidly evolving viewing habits and hyper-distribution, this session will provide the latest key insights into content consumption trends, highlighting recent initiatives and the driving forces shaping broadcasters, content distributors, and streaming platforms.

Fresh TV Formats

13.00 – 13.45, Kelvin Theatre – IET

Get a first look at the freshest TV formats. Presented by The WIT, this session showcases innovative new concepts that are set to transform global television and spark new audience engagement.

Doc + Factual Pitch

15.30 – 16.30, Kelvin Theatre – IET

The Doc + Factual Pitch stands as an exclusive pitching contest spotlighting fresh Doc & Factual TV projects. Moderated by Francesca Johnson (Table 41 Entertainment) and the jury consists of Kristina Hollstein (ZDF), Mikael Osterby (SVT), Lauren Billingsley (National Geographic), Nathalie Windhorst (VPRO), Caroline Behar (France Television).

The Reality Check: Navigating Entertainment's Shifting Landscape in 2026

17.00 – 17.30, Kelvin Theatre – IET

Presented by Luminate Drawing on Luminate's comprehensive Film & TV Year End Report, this data-driven session will reveal the 10 most-streamed original series and films of 2025, examining what their success tells us about where the SVOD marketplace is heading.

MIP LONDON Welcome Cocktail

18.00 – 20.00, Lancaster Ballroom - The Savoy Hotel

Unwind, connect, and network over drinks at MIP LONDON! Join us for a lively evening, the perfect way to kick-off MIP LONDON and start making connections.

Discover the full programme

Leading industry executives take centre stage

Don’t miss these MIP Headliners!

Adam Cohen
Head of Sidemen Productions

Ian Shepherd
Co-Founder & Co-CEO, Electrify Video Partners

Saruul Krause-Jentsch
Head of Podcasts, Central Europe, Spotify

Tobias Schiwek
CEO, We Are Era

Pedro Pina
Vice President, YouTube EMEA

Julie Bogaert
Head of Creator Partnerships, EMEA, Snap Inc.

Victor Bengtsson
CEO, Sidemen Entertainment

Tony Pastor
Co-Founder, Goalhanger

Athena Witter
Founder & CEO, Engine Pop

Alex Montalvo
Co-Founder & Chief Content Officer, GammaTime

Anatolii Kasianov
Co-Founder and Co-CEO, HOLYWATER

Timothy Oh
General Manager, COL Group International

Evan Shapiro
Media cartographer & Founder, ESHAP

Maria Rua Aguete
Head of M&E, OMDIA

Learn more

This is MIP LONDON!

MIP LONDON is a multi-genre international market at IET London and The Savoy Hotel designed to unite digital creators, television producers, platforms, distributors, buyers, and brands from across the globe.

Located in the heart of the West End in close proximity to the other major screening events, our premium venues act as a central hub for the global industry to connect, collaborate and discover.

Expect three days of business, matchmaking, screenings, and insight with a conference programme designed to join the dots and find the value between the creator, attention and experience economies.

Through MIP LONDON access the now and discover the next.

Discover all MIP LONDON activities